Determining factors in MSMEs success: An empirical study in Mexico

This work empirically analyzes the competitive factors that help make micro, small, and medium enterprises (MSMEs) successful. To do this, an empirical study with a sample of 614 companies in Guanajuato, Mexico, has been carried out. The results binary logistic regression analysis show quality, technology, innovation are main variables determine company’s success. These findings could provide guidelines to MSMEs improve their competitiveness, they public administrations better support MSME growth.